In the end of 2018, we successfully completed a customer project and delivered the worlds only solution to integrate an endovascular simulation solution with real angiography labs to allow physicians to rehearse procedures in their professional immersive environment without radiation or harm to patients.
With this milestone, a business development need emerged where both a technical and commercial mindset was required to bring Mentice’s hardware and software solutions to a broader market. We took responsibility in managing the regional sales and marketing activities of the clients Imaging and OEM solutions with the goal to drive the go to market activities and help the customer identify and close the opportunities. This by truly understanding the customer and position the clients solutions to be in line with the customers business model.
- Focused on building senior (C Level) business relationships. Driving the sales process through to closure, installation and utilization.
- Key account ownership, developed and inspired partnerships within OEM Customers, Medical societies and KOLs.
- Solutions focused with expert insight in technical solutions and its capabilities.
- Discovered, defined and drove the market requirements for new product initiatives.
- Negotiated local and international CapEx/SaaS solution deals.
- Within the team managed a CAGR of +46% with Partners, more than doubling revenue in a two year period.